Weight Loss Platform with Internal Social Features
This project represents a fully custom-built weight loss platform designed for performance, scalability, and long-term growth.
Beyond standard e-commerce functionality, the system integrates an advanced CRM solution to manage users, subscriptions, and automated workflows, alongside a secure custom payment flow tailored to the platform’s specific business logic.
The entire system was developed from scratch without relying on heavy pre-built themes or unnecessary plugins.
In addition, a private internal social network was built as part of the platform, allowing users to interact, track progress, and engage within a controlled community environment fully integrated with the core system.
Challenges and solution
The primary challenge of this project was building a highly scalable and stable weight loss platform that goes beyond traditional e-commerce functionality.
The system required deep CRM integration, a fully custom payment flow, and an internal social environment — all without relying on heavy themes or bloated third-party plugins. Performance, security, and long-term maintainability were critical to support future growth and advanced integrations.
- Fully custom platform architecture tailored to business logic
- Advanced CRM integration for user management, automation, and subscriptions
- Custom payment flow aligned with the platform’s unique requirements
- Private internal social system for user interaction and engagement
- Performance-focused development with clean, scalable code structure
Delivering Results
- 1. Fast-loading, performance-optimized platform built for scale.
- 2. Clean, modular, and maintainable codebase.
- 3. Seamless user experience across all devices and user journeys.
- 4. Fully integrated CRM workflows for automation and user management.
- 5. Secure, custom payment flow aligned with business logic.
